Instagram · TikTok · Community · Reporting
Restaurant Social Media
in Dubai.
Social media that measures itself in covers, not likes. Daypart-aware content shot by our in-house food crew, community management seven days a week, and reporting that ties what we posted to what you sold.
What's inside the retainer
Five things we do, every month.
Strategy + monthly content calendar
Three substantial posts per week, daily stories, two to three Reels. Dayparts scheduled against when your diners actually open Instagram.
In-house food shoot
One shoot day per month minimum — hero plates, chef craft, kitchen moments, short-form video. Scales up if you need more cadence.
Community management, 7 days
DMs, comments, mentions, and reservation enquiries handled seven days a week with under-2-hour SLAs during peak dayparts.
Delivery platform updates
Hero image refreshes, menu card updates, bundle announcements, badge strategy on Talabat, Deliveroo, Noon Food, and Careem.
Monthly report + next-month plan
What shipped, what performed, what the data says to change next month. Live dashboard access if you want to check in daily.
Common questions
Questions, answered
Three substantial posts per week on the grid, plus daily stories, plus two to three Reels per week is the minimum viable cadence. The post count matters less than consistency across dayparts — brunch content Saturday morning, dinner content Thursday evening, late-night Thursday-Friday 10pm. A restaurant posting at random times is invisible to its own audience.
Instagram first (still the dominant discovery platform for Dubai F&B), TikTok second (growing fast and under-crowded for restaurants), Google Business Profile third (local search), delivery platforms as their own discipline. Snap, LinkedIn, and X are rarely worth the time for an F&B operator.
Credible monthly retainers for a single-location restaurant range from AED 8,000 to AED 15,000, including strategy, content calendar, one monthly production day, community management, and reporting. Multi-location groups sit at AED 20,000 to AED 60,000 depending on outlet count.
We shoot. Every retainer includes at least one monthly production day with our in-house food crew, delivering 15 to 25 photos and 10 to 20 short-form video clips. If you want more shoot days or weekly shoots, we scale the retainer accordingly.
Yes. We respond to DMs, comments, and tagged mentions seven days a week within agreed SLAs (typically under 2 hours during peak dayparts). Reservation enquiries, complaints, and press requests are escalated to you with recommended replies ready.
A monthly PDF covering what shipped, follower growth, engagement rate, top-performing content, delivery platform tie-in (if applicable), and three ranked recommendations for next month. Plus a live dashboard if you want to check in daily.