Hotels · Resorts · F&B outlets · Leisure
Hospitality Marketing
in Dubai.
Direct bookings, independent brand presence for your F&B outlets, and performance media across the full guest journey — not just the booking click.
The hospitality growth stack
Five levers that move direct bookings.
Property brand & positioning
Who the property is for, how it differs from the hotel on either side, and the proof points that justify ADR.
Direct-booking funnel
Paid search on brand terms, metasearch, direct-booking promos, and email retargeting — rebalancing share away from OTAs.
Independent F&B outlet marketing
Each restaurant, bar, cafe, or rooftop in the hotel runs as its own brand, drawing non-guest diners. Our dedicated F&B practice handles this end-to-end.
Guest-journey content
Content across the hotel website, pre-arrival email, on-property signage QR, and post-stay follow-up. Each touchpoint earns a review, a share, or a repeat visit.
Reviews & reputation management
TripAdvisor, Google, Booking.com, Trivago. Response policy, review-request mechanics, crisis protocols. ADR is partly a function of review score.
Common questions
Questions, answered
Hospitality marketing covers the full guest journey: brand and property positioning, direct-booking vs OTA strategy, performance media (Meta, Google, Snap, metasearch), content for website and social, independent brand presence for in-hotel F&B outlets, and guest-review management across TripAdvisor, Google, and Booking.com. A good hospitality agency ties content and media to the metric that matters: direct bookings and ADR, not vanity reach.
Hotel F&B outlets live inside two overlapping brands: the hotel's and the outlet's own. Most hotels under-invest in the outlet's independent brand, which caps external footfall. We build each outlet its own identity, social presence, and media strategy — so it attracts non-hotel-guest diners while still complementing the parent brand. See our dedicated F&B marketing agency practice for details.
Yes. Dubai hotels typically see 60-75% of bookings via OTAs (Booking.com, Expedia, Agoda), which cost 15-25% commission. We build the direct-booking funnel — paid search on brand terms, metasearch (Google Hotel Ads, Trivago, Kayak), direct-booking offers, email, retargeting — to shift share back towards owned channels.
Independent boutique hotels: AED 20,000 to AED 40,000 per month retainer. Larger properties or hotel groups: AED 40,000 to AED 120,000 per month, scaled to outlet count. Media spend is additional and typically runs 3× to 5× the retainer for an active growth phase. New-property pre-opening and launch programmes start at AED 80,000.
Business Bay, Downtown Dubai, Jumeirah Beach Residence, Palm Jumeirah, DIFC, Dubai Marina, City Walk, Al Habtoor City, and the DXB airport corridor. We have on-ground capacity for same-day shoots and strategy sessions in each.