Pricing — 2026
What marketing
in Dubai actually costs.
Transparent monthly retainers for F&B, hospitality, and consumer brands. Project rates for everything else. No inflated minimums, no mystery line items.
Launchpad
from AED 6,000
per month
Single-location cafes, bakeries, and small retail brands
- +Monthly content calendar (12 posts + 4 Reels)
- +One production day per month, in-house
- +Community management on Instagram + TikTok
- +Monthly report with next-month plan
- +Google Business Profile upkeep
Not included: Paid media buying, Arabic content, delivery-platform management
Start a projectGrowth
from AED 15,000
per month
Standalone restaurants, growing brands, and multi-platform operators
- +Everything in Launchpad
- +Twice-monthly production (16 posts + 8 Reels)
- +Delivery-platform optimisation (Talabat, Deliveroo, Noon, Careem)
- +Paid media management (min. AED 10k media spend)
- +Monthly performance dashboard, live
- +Email + WhatsApp community management
Not included: Full brand identity rebuilds, large-scale shoots
Start a projectScale
from AED 35,000
per month
Multi-location groups, hospitality operators, hotel F&B
- +Everything in Growth, per outlet
- +Shared brand strategy + localised activation
- +Dedicated account director + production lead
- +Monthly executive report + quarterly review
- +Media buying on 4+ platforms with full attribution
- +Arabic content as first-class channel
Not included: Hardware costs, licensed music, third-party talent fees
Talk to usPrices are starting bands. Final scope is agreed on the discovery call based on your brand size, output volume, and goal. Media spend is additional and billed separately.
One-off projects
Fixed-scope project rates
| Project | Price range (AED) | Notes |
|---|---|---|
| Brand identity (full) | AED 25,000 – 80,000 | Positioning, naming, logo, system, basic brand guidelines |
| Restaurant launch (90-day) | AED 25,000 – 80,000 | Pre-opening to post-launch programme, excludes media spend |
| Website (marketing site) | AED 20,000 – 60,000 | Up to 10 pages, CMS, SEO foundations, responsive design |
| Food photography shoot (half-day) | AED 6,000 – 12,000 | In-studio or on-location, up to 15 hero plates, raw + edited files |
| Campaign brand film (30s) | AED 15,000 – 50,000 | Concept, pre-production, shoot day, post, music licensing extra |
| Free Direction Audit | Free | 48-hour audit of brand, social, content, and ads with a 3-move plan |
Pricing questions
The small print, unhidden
A monthly retainer under AED 5,000 is a freelancer's rate for solo attention, not an agency's. We staff every engagement with a strategist, a writer, a designer, a photographer or shooter, and an account lead. The output quality and the capacity to actually ship a monthly calendar reflects that.
No. The retainer covers our team's work. Media budget sits on top and goes directly to the platforms (Meta, Google, TikTok, Snap, Talabat, Deliveroo). Minimum managed media spend is AED 10,000 per month so there's enough budget to optimise against.
Yes, up to 10% off a 12-month commitment paid quarterly in advance. We prefer month-to-month engagements that renew because of results, but discount is available if you want the price certainty.
Third-party costs: licensed music and stock media, influencer or talent fees, hardware or equipment rentals beyond our in-house kit, print and signage production costs, website hosting, and any paid media platform spend. All disclosed before being incurred.
Retainers are invoiced monthly in advance. For large projects (brand identity, launch programme), we invoice 50% at kick-off and 50% on delivery. Bank transfer in AED, USD, or GBP.
Yes — the Free Direction Audit. We review your brand, social, content, and ad presence over 48 hours and send back a short written diagnostic with three ranked moves for the next 90 days. No obligation to work with us afterwards.
Prefer a conversation to a price tag?
Share your brief. We'll come back with a scoped proposal and real pricing in 48 hours.