Restaurants · Cafes · Cloud kitchens · Hospitality
F&B Marketing
Agency in Dubai.
Digital DirAction is an F&B specialist marketing company in Dubai built to drive covers, delivery orders, and repeat visits. Content, campaigns, and performance media, all made by people who understand the food business, not just the feed.
What we do for F&B
Marketing that fills tables and stacks orders.
Dubai's F&B scene is one of the most competitive on earth. A new concept opens every week. Standing out takes more than a launch, it takes a repeatable system.
Restaurant & cafe branding
Positioning, naming, identity, menu design, and interior signage, from first concept to opening day. Built with our branding services.
Food photography & video
In-house studio and on-location food shoots, chef documentary, tabletop, and short-form vertical video for Reels and TikTok. See our production house.
Always-on social & community
Monthly content systems tuned to dayparts and delivery peaks. Community management seven days a week. Powered by our social and content team.
Performance & delivery-platform ads
Meta, Google, TikTok, Snap plus Deliveroo, Talabat, and Careem Food creative versioning. Media bought on peaks, not flat schedules. Handled by our growth team.
Why F&B operators pick us
We know the food business, not just the feed.
Food-first creative
Crew, lighting, and post pipeline set up for appetite appeal. Real food, on real service days.
Delivery-platform native
Creative versioned separately for Deliveroo, Talabat, and Careem Food so listings and ads reinforce each other.
Daypart-aware media
Media weighted to brunch, dinner, and late-night peaks, not spread flat across the day.
Operator-friendly reporting
We report on covers, delivery order volume, and repeat rate, not just impressions.
Bilingual EN + AR
Menus, captions, and community managed natively in both languages for UAE and KSA audiences.
Fast turnaround
New menu, new promo, new season, content shipped in days, not months.
How we work
A clear F&B operating rhythm.
Discover
Two-week audit: brand positioning, menu, delivery platform listings on all four UAE apps, past 90 days of social, competitive set in your cuisine and neighbourhood, and the actual numbers (covers, delivery orders, cost per acquisition). Nothing recommended before we know what's already happening.
Plan
A 90-day plan with specific channel priorities, monthly content volume, media spend split by platform, delivery-platform bid strategy, and the 3 KPIs we'll report against. Signed off before anything ships.
Ship
Monthly production day on-site with in-house food crew. Weekly content calendar shipped on daypart-aware schedule. Delivery platform listings tuned every two weeks. Paid media buying against brunch, dinner, late-night peaks, not flat always-on.
Report
Monthly PDF report covers what shipped, what performed, delivery platform metrics by app, and the ranked next-month moves. Live Looker Studio dashboard access anytime. Quarterly restack against outcomes.
What's included
Standard F&B retainer, line by line.
Bands run AED 6,000 for a cafe to AED 60,000 for a multi-location group. New-opening 90-day launch programmes sit at AED 25,000 to AED 80,000. Media spend sits on top.
- +Monthly content calendar: 12 grid posts + 4 Reels + daily stories
- +One monthly production day on-site, in-house food crew (shooter + stylist + kitchen co-ord)
- +15 to 25 hero plate photos + 10 to 20 short-form video clips per shoot day
- +Listing optimisation on Talabat, Deliveroo, Noon Food, Careem (every two weeks)
- +Daypart-aware paid media on Meta, TikTok, Google (min AED 10k monthly media)
- +Community management seven days a week, under-2hr reply SLA at peak dayparts
- +Google Business Profile posts weekly + review response within 24 hours
- +Monthly PDF report + live Looker Studio dashboard
- +Quarterly strategy review and plan restack
- +Arabic content as a first-class channel (native copywriters, not translators)
FAQ
F&B marketing, answered.
F&B lives and dies on three things a generic agency underweights: appetite appeal in the creative, delivery-platform economics, and daypart-aware media buying. We shoot food with a food-first crew, plan content around covers and delivery orders (not just impressions), and buy media on the peaks, brunch, dinner, late-night, instead of flat schedules.
Standalone restaurants, multi-location groups, cafes and specialty coffee, cloud and dark kitchens, catering brands, hotel F&B outlets, and FMCG food brands entering the UAE. If it's food or drink and it sells to consumers in the GCC, we can run its brand and marketing.
Yes. Studio and on-location food and drink shoots, product photography, tabletop, kitchen and chef documentary, and short-form vertical video for Reels and TikTok, all produced by our in-house team.
Always-on organic content builds brand affinity and repeat visits. Paid social and Google campaigns capture demand at the moment people search. Influencer and creator programs bring first-time trials. Deliveroo, Talabat, and Careem Food creative is versioned separately so listings, ads, and organic all reinforce each other.
Yes. Our F&B work runs across the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman. Dubai is home and where the majority of the roster is, but we ship creative that's culturally native to each GCC market.
Send a brief through the Start a Project page or WhatsApp us on +971 50 631 1705. We do a free discovery call, put together a scoped proposal within a week, and typically go live within two weeks of contract.
F&B insights
