Marina Walk · JBR · Bluewaters · RERA compliant
Real Estate Marketing
in Dubai Marina.
Lead generation, listing video, portal optimisation, and RERA-compliant launch campaigns for Marina brokers, brokerages, and developers. Measured in qualified viewings, not vanity leads.
Six Marina-specific levers
The most competitive cluster in Dubai real estate.
Meta lead generation (primary channel)
Facebook + Instagram lead ads with Marina-specific creative, demographic targeting (budget bands, nationality, residence intent), and instant forms wired straight to the broker CRM. Mid-funnel retargeting to warm the leads before the first call.
Google Search for high-intent buyers
'Apartments for sale Dubai Marina', '2 bedroom Marina rent', 'off-plan Marina' and the long tail. Lower volume than Meta but 2-4x higher close rate because the intent is explicit.
Property Finder + Bayut optimisation
Listing photo quality, listing-copy hooks, response-time tracking, and portal-specific SEO so inbound portal leads reach you before competing agents. Portals are the single biggest wasted-money channel for brokers who don't optimise them.
Listing and lifestyle video
Weekly listing videos for the top 5-10 live listings, plus monthly lifestyle content showing the Marina (beach walk, dining, sunset Dhow cruise, metro access). Video drives 3-5x the inquiry rate of static listings on Instagram.
Off-plan launch programmes
60-90 day developer launch campaigns: pre-launch waitlist, launch-day media saturation across Meta + Google + portals, broker enablement kit, open-house activation. Measured in units sold, not impressions.
RERA-compliant creative pipeline
Every ad, every landing page, every listing video reviewed against RERA ad-content rules before publication. ORN, permit numbers, ownership status, no misleading pricing claims. Zero enforcement incidents.
Common questions
Questions, answered
Marina is one of the single most-searched Dubai neighbourhoods for property, which cuts both ways: inbound demand is high, but competition on Property Finder, Bayut, Meta, and Google is also the fiercest in the city. The winning strategy pairs portal-listing optimisation (so inbound Property Finder leads actually call you back) with meta/Google lead-gen (so you create your own demand instead of relying on portal arbitrage).
Independent brokers: AED 8,000-15,000 per month retainer, plus AED 15,000-40,000 Meta/Google media spend. Mid-size brokerages (10-30 agents): AED 20,000-45,000 retainer. Developer launches: AED 50,000-150,000 for a 60-90 day push covering campaign creative, lead-gen media, landing page, CRM wiring, and portal placement. Full bands on our pricing page.
For a serious AED 25,000+ monthly media budget on Meta + Google: 150-400 raw leads per month, of which 40-80 are qualified (budget confirmed, timeline within 90 days). Converting those to viewings depends on the broker's follow-up discipline. We can give the leads; the broker side has to close them. We won't take a lead-gen client who can't commit to 15-minute response times.
Both. Developer work is launch-focused (off-plan campaign creative, pre-launch waitlist building, launch-day media saturation, broker enablement). Broker work is always-on lead-gen plus listing optimisation. The two services are different retainers with different KPIs.
Every ad credits the broker's RERA permit number, every landing page shows the agency's ORN (Office Registration Number), and listing-video narration follows RERA ad-content rules (no misleading claims, no undisclosed off-plan dates, clear ownership status). We've been through enough RERA reviews to know the lines.